MacMouth is Barry ‘Crash’ McCaul.

I have been producing radio commercials for 24 years.

I have seen the development and progress of successful advertising and commercial production. In the 80’s where the norm was talking at listeners to today, where talking to the listener, in their language, proves to be the successful formula.

“Persuading someone to make a purchase that they would not normally have made, or to change the place of an intended purchase”

Persuading, great word, when all I hear every day is make it loud, make it super loud, mega hypa. funny as all it does is blend into the nothing, or listener just changes to the other mob who aren’t doing the big SHOUT.