Take your phone system to the next level

I had a great discussion with a friend a day or two ago, the conversation was about the marketing plan set out by businesses and how they forget about the telephone. Not telemarketing, but the marketing of the business on the phone, while the customer is on hold. While the “your call is important to [...]

Rubber Dog Pooperlator

Production and programing people are constantly being harassed on a daily basis with sales teams asking for updated “credits” for programing elements to reflect a sale or event the client may be having. Its a trend that is worrying on several levels, in that the spots are being created by who are the imaging people [...]

Go bye bye, not buy..

A colleague, a week or so ago, directed me to a piece from The Age newspaper. I have placed the article below. It’s about Ralph van Dijk from Eardrum, in the Age (Funnily, The Age Green Guide TV & Radio guide has always been pro-ABC & anti commercial radio). In essence, it again goes through [...]

Prepare for Client Reads

I was just asked to clarify some procedures for client read commercials, and like my post on getting the best read from a client, or person who doesn’t do this for a living, this is the way I like to see things happen… After the sessions of last week with “Mr Client” I have given [...]

Recording a Voiceover with a non professional

I was asked what to give advice on recording a voice track with someone, like a client, who has never ‘read in front of a mic ‘ before. So thought I’d share it here too Sound levels – When recording anything, absolutely anything, NEVER let the levels go to Red. That is distortion, it cannot [...]

The Next Generation : Radio WorkFlow

Workflow is the new, completely computer controlled workflow system for radio stations (at the moment) Sales to Creative to Traffic to Production to Carting solution. www.radioworkflow.com has all the details, but from an operators point of view it is ‘the next step’ in tracking the flow of work right through the system. It shows accountability, [...]

Feedback, reliable & honest from the coal face

I use the coal face as an analogy, for the blue collar workers from your business. They may not like the label, but at some point we are all coal face workers in our business, doing the do. So for that purpose, the best feedback on the product you produce, be it commercials, scripts, or [...]

Written word being spoken, bad idea

I read a commercial today for a council, announcing road closures, road works, and for drivers to be careful & obey road signs and instructions of workers directing traffic. They were thanked for understanding & help. The wording came from official policy and was not to be deviated. Thing was that it read to 18 [...]

Back to Work

Here I sit, guessing we all do it, after a 2 week break and you have to go back to work. Back to the salt mines, what ever you want to call it has that feeling of dread, that feeling that you felt the week before you went on leave. And now I have been [...]

Old School Radio Pictures from Vox Daily

Found one from a time when Radio was Play Time. I will post to flickr later from home.

Mixed memories of the fun we had…